Talitha has almost a decade of experience defining marketing strategies and multi-channel marketing campaigns for B2B businesses, working with start-ups to global household names in the professional services, publishing, construction & engineering sectors. Her work covers brand identity, social media strategy, content strategy, web optimisation, events and product & proposition development.

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Talitha’s approach combines data with creative, understanding client motivators to create messaging which resonates & identifying channels which reach, engage and convert. Particularly interested in consumer psychology, Talitha champions long-term, strategic campaigns to support business objectives and keep audiences engaged and connected.

 

In 2021, Talitha founded Trailblaze Marketing to provide tailored, impactful and agile consultancy services to businesses in the B2B professional services space. Working directly with CEOs and MDs, Talitha is passionate about understanding individual business ambitions and creating a platform to showcase their incredible ideas & solutions to the right people, at the right time.